Strengths: Sweet Breeze offers a unique refreshment and flavor specifically tailored to the summer months. Reasonably priced, low production costs, and versatile for cocktail making. Caters to the feminine, fruity cocktail crowd.
Weaknesses: better suited to the summer months and climates that tend towards heat and humidity, projects an image of singular use. May not be seen as a hardcore or masculine drink.
Opportunities: to project itself as “the” cocktail for summer and relaxation, and to truly capture a great deal of versatile market share.
Threats: more and more brands of vodka moving towards a specialty angle and taking away from Sweet Breeze’s unique image. Competing with other flavored brands in an effort to show individuality.
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