Mission Statement

Summer is the business of Sweet Breeze. The warmth of the summer months are easily escaped and overcome with the aid of this uniquely refreshing and adaptable beverage. Our mission is based on the value that Sweet Breeze gives to its customers. “Marketing is a process that focuses on delivering value and benefits to customers, not just selling goods, services, and/or ideas.” (Lamb, Hair, McDaniel, p. 3) A major part of our process when marketing Sweet Breeze Vodka to the public has to do with a great deal of planning and getting to know our customer base and what they want from a product. “Planning is the process of anticipating future events and determining strategies to achieve organizational objectives in the future.” (Lamb, Hair, McDaniel, p. 15) Our customers lean towards the socially active feminine, women who are the party planners and understand that the key to enjoying the summer is having a perfectly balanced and appropriately flavored cocktail.