Product

Product: Sweet Breeze Sparkling Watermelon Vodka, the perfect summer cocktail complement. Product, packaging, company image, and value are directed towards the customer in the manner of summer imagery and association with the socially active female looking for summer escape and refreshment. “A consumer product is bought to satisfy an individual’s personal wants.” (Lamb, Hair, McDaniel, p. 131) That’s what this product does. It satisfies our consumer’s wants by promoting relaxation, and a sensation of cool refreshment on a hot summer day. This product is the essence of personal quality and consumer alignment. “In this case, quality refers to technical suitability. A superior tool can do a better job in the production process, and superior packaging can increase dealer and consumer acceptance of a brand.” (Lamb, Hair, McDaniel, p. 94) Uniqueness is one of our vodka’s primary strengths. And while we are not in any way the only flavored vodka on the market, we do combine several elements to make for excellent summer cocktails giving our product a perceived advantage over the competition. “An innovation is a product perceived as new by the potential adopter. It really doesn’t matter whether the product is ‘new to the word’ or some other category or new product.” (Lamb, Hair, McDaniel, p. 152) While it’s true there are other flavored vodkas, and even other sparkling alcoholic beverages, ours has the perfect flavor, and the perfect balance of carbonation and refreshment that takes out all of the guess work for the perfect summer cocktail.