Difference between Marketing and Advertising

According to Don Draper from the television show, Mad Men, “Advertising is happiness.” Well if advertising is happiness, then that makes marketing the sweat, tears, blood and grit to achieve said happiness. To be more concise, advertising is happiness, marketing is pain.
The difference between the two closely related subjects can be explained somewhat simply. Marketing is the whole thing. It is all the planning, strategizing, research and development that goes into properly placing a product, good or service in its appropriate place within a specified market of potential buyers. So where does that leave Advertising? As happiness? Perhaps. It is an apt metaphor to use when advertising is looked at in relation to marketing. Advertising is the part that puts the same product or service in the eyes of the public. It is the campaign that follows the rules and ideas set out by the marketing strategy in order to reach the very same customers that the marketing plan identified as the product’s target market.
So in a way, advertising is happiness, because it plays upon that little bit, that image, that ray of sunshine that is the product that makes it shine ever so brightly in the eyes of the intended audience. Advertising is happiness because that is what it projects to the people who buy the product. With a good advertising campaign along with a well devised marketing plan, the target market is effectively reached…and all they see when they buy that product or service is their own happiness.